What Is Sales Automation?
Sales automation refers to a software tool that automates routine manual sales tasks, thereby enhancing efficiency
Any sales professional will tell you that there are a number of repetitive tasks in the overall sales process. These
tasks are unavoidable to keep the sales cycle running smoothly. These tasks differ according to hierarchy within
the sales team.
Not only are these tasks time-consuming and repetitive in nature, they can also be potentially boring. Moreover, they tend
to drain the time, efficiency, and energy of all the team members. While these tasks are important and crucial to
the sales process, not all of them require human interaction.
With a powerful sales automation software tool, all of these time-consuming tasks may be triggered by a certain event and made to
run daily, weekly, or even monthly, so cumulatively, it saves you time, energy, and increases your efficiency, also
allowing you to focus on other core tasks such as personalized customer interaction, qualifying and nurturing leads,
and generally improving the sales process. Moreover, this has a direct effect on the revenue generated by the sales
team. Finally, and very importantly, the scope of human error is fully eliminated by sales automation engines.